SAY IT WITH PICTURES

We’ve all heard that “a picture is worth a thousand words.” So it would be fair to assume that a video is worth a thousand pictures, wouldn’t it?

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Not so, say researchers. Studies have shown that presentations that include pictures are much more likely to be remembered than videos. It has something to do with the way our brains interpret still images and what psychiatrist Carl Gustav Yung called “archetypal images.”

So for your next training program, proposal, pitch, company overview or product demo, consider using a standard slide presentation. But use lots of descriptive images. It’s more productive and costs less than creating a video.

From Biztree newsletter at www.web.com